Burger King - A New Generation 2021-2022 - Tony Kerr's course

The brief: Create a campaign showcasing the fresh new generation of the WHOPPER that Burger King has to offer. In 2021 Burger King promises to use never frozen 100% grass fed beef and with that promise comes the ask of a new campaign that highlights these advancements in the lifespan of the original WHOPPER sandwich.

The goal: Create a 30 second spot that gives influence to the idea that the WHOPPER now contains 100% grass fed beef that is never frozen but instead patties made daily in house. This change is influenced by Canada's minimum wage increase, this has given us the opportunity to ethically have staff create patties in house by offering earlier shifts before the store opens. This change will give Burger King the upper hand to its competitors as we know they use frozen foods while Burger King is looking to up their game.