2019-2020 Preparation for AD

The Brief: Create a campaign that showcases the new brand mission that LARABAR has decided to use in the 2019-2020 season. This year, LARABAR wants to showcase that their products as SIMPLY efficient, made of less than 10 ingredients to create a strong compelling campaign that highlights our core values as a brand. 

The goal: Effectively show off that LARABAR uses less than 10 ingredients in all their products, ranging from apples, banana's. blueberry, lemon & peach combined with a list of almonds, cashews, cinnamon, dates & raisins to create a protein packed snack for any situation.