2022-2023 Ad Concept 

Brief: Create a celebratory campaign showcasing the new box and bottle design for CHIVAS REGAL. The release will entail a batch of tag lines and images that will showcase the new design scheme that CHIVAS has chosen for it's new year in the market. 

Concept: Create a new design for 2022 paying homage to the simply organic history that CHIVAS REGAL holds. With these taglines and bottle design mockups, CHIVAS plans to use OOH as a main source of advertising throughout the summer months.