2020 Preparation for AD - 3rd year OCAD University

The Brief: 

Create a campaign directly related to recent immigration to Canada and the empowerment of Unity & togetherness in Canada. For Canada's milestone year, service Canada and the government of Canada have collaborated to create a visual campaign relating to the lack therefore of proudness to be Canadian, where individuals often find themselves still tied to native roots which can cause conflict in communities. We want to showcase that being Canadian is being proud of the roots you honour while also giving way to a new Canada, a Canada where all is accepted and respected without divide. 

The End goal:

The goal of the campaign is to showcase that Canadians are all alike, we are a country full of immigrants that celebrate Canada as the birthplace of multiculturalism & togetherness.