2018-2019 AD concept - Branding practice ex.1

The Brief: The brief for this practice ex.1 is to create a campaign based on an existing brand, creating a modern logo with a revamped typeface giving way to a modern demographic. Casper: the bed company, has asked for a Modern logo that can be attached to its signature line of beds as a stitched tag in the right side corner. With this release of the logo, we require an array of business tools and devices to showcase our new branding goals and success.

The goal: Creating a multi faced campaign using objects to advertise the brand. Knowing that customers will purchase this item frequently, we can use costumers as a branding tool by providing these tools to showcase what you sleep on. With the purchase of a casper bed, you will be given these gift items as a token of respect from our brand thus creating traction & a free use advertising tool; our customers.